What are Iridoids?

The most potent bioactives in noni are iridoids. The iridoids in the Tahitian Noni® Bioactive Beverages have been scientifically proven to reduce harmful free radicals, help maintain healthy HDL cholesterol at already normal levels, increase energy, promote heart health, enhance the immune system, and protect cells.* This is why Tahitian Noni® products are known worldwide as a powerful health supplement. The presence of iridoids in the Tahitian Noni® products explains why noni has long been a folk remedy in the tropics and why it is so effective. The most potent noni fruit are grown in the French Polynesian islands near Tahiti and only fruit from the French Polynesian islands are used to make Tahitian Noni International’s products.

The noni fruit’s potency is also why many professional athletes use Tahitian Noni® Bioactive Beverages to increase their performance levels and enhance their ability to recover quickly from strenuous physical exercise.

Scientists have known for a long time that iridoids are powerful phytochemicals produced by plants as a defense against other threats. While iridoids are found in a large percentage of plants, they are not common in fruits. In fact, noni is such an exception to the common rules about fruits it has become known as a medicinal fruit plant in recent years.

Iridoid is a generic term derived from the name iridomyrmecin, iridolactone, and iridodial compounds. An iridoid is a simple metabolite consisting of a six member arrangement of oxygen and hydrogen atoms. The simple arrangement of the chemical compound is why iridoids are so hardy and they resist degradation during the processing of the noni fruit into the Tahitian Noni® Bioactive Beverages. It also explains why the iridoids do not break down in the presence of heat and oxygen or light during storage.

Many nutritional supplements that have fruit as an ingredient lose their potency once pasteurised which is why the common advice of eat your fruit raw is extremely important. The 12 different iridoids in noni retain their potency after processing because the iridoid chemical bonds do not crack under pressure of the processing process. In the case of noni however drinking Tahitian Noni® Bioactive Beverages is just as good as eating the noni raw.

Here are some facts about Iridoids

• Are bioactive phytochemicals that are rarely found in fruits.
• Are different than flavonoids, which are found in all fruits.
• Have a wide range of bioactivities in the human body.
• Are very stable and are resistant to degradation during processing and storage.

In plants the iridoids are a powerful defence against herbivores because they are responsible for the strong bitter taste.

Because raw noni is extremely strong tasting and it is generally mixed with other fruit juices. Tahitian Noni® Pure™, a bioactive beverage made only from noni is rapidly becoming a favourite of Tahitian Noni International customers. Previously the only source of pure noni available was raw fruit and that required that you live in the French Polynesian Islands and have a Noni fruit tree nearby from which you could pick ripe fruit.

In fact this bitter taste of the raw fruit is why Tahitian Noni® Original™ is so popular among our customers. Tahitian Noni® Original is a combination of noni puree and a small amount of concentrated blueberry juice that removes the strong taste. This blending has helped make it the number one noni bioactive beverage in the world.

Tahitian Noni® has set itself apart in the nutritional supplement industry by renaming its products Tahitian Noni ® Bioactive Beverages in 2010. This change from Tahitian Noni® Juice, while not affecting the potency of their products better explains the end result that so many individuals have experienced over the years.

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