What is Noni?

Tahitian Noni Products made from the morinda citrifolia fruit, seeds and leaves are becoming very popular. In 1996 when Tahitian Noni International introduced the first commercial noni juice product TAHITIAN NONI® Juice, the juice quickly became known worldwide.

In 2010, Tahitian Noni International renamed their product line Bioactive Beverages. TAHITIAN NONI® Juice became Tahitian Noni® Original™ and it contains 30mg of Iridoids per 60ml serving. This is the same formulation that launched the Noni global business with nothing changed except the name.

Tahitian Noni® Extra™ with 60mg of bioactive iridoids per 60ml serving with the extra iridoids from olives and it has a stronger taste. Tahitian Noni® Pure™ is a concentrated version with 72mg per 60ml serving of bioactive iridoids and is typically used in cook and mixed drinks.

Tahitian Noni® Family™ cones in two flavours Mango and Grape. It is formulated at 15mg of bioactive iridoids per 60ml serving and is a bit sweeter in taste. It is a favourite of children who are more accustomed tropical fruit drinks.

Other companies offering juice, capsules, teas, shampoo and soap have tried to break into the market. They have not succeeded because Tahitian Noni International's focus on quality and its guarantee of customer satisfaction have proved more popular.

Consumers prefer the Tahitian Noni® brand products because of their quality and consistency. In fact 90% of all worldwide sales on noni products are the Tahitian Noni® brand. Since 1996 they have sold over $4 billion US dollars of noni products.

Iridoids

Noni contains powerful bioactive compounds that impart health maximizing properties. Chief among these are iridoids which possess a wide range of potential health benefits. Iridoids are not common in fruits. In fact the Noni fruit is one of the few fruits in which iridoids are present. Iridoids are extremely heat and time stable which is important as process and pasteurization involve heat. Iridoids are the primary compound in the Noni that delivers its health benefits.

Bioactive Beverages

A food (including beverages) is known as bioactive when the body can easily digest it and utilize it not just to fulfill basic nutritional needs brings about physiological benefits that actually improve a person's health. Major sources of bioactive food ingredients are found in vegetables and fruit. Noni is one of the few fruits that has Irioids and thus is Bioactive.

A Bioactive Beverage utilizes these types of phytonutients in a liquid form for healthful results. Research has shown that not all bioactive drinks are identical. Some respected juices that are produced from acai, gac or mangosteen fruit, among others, contain carotenoids and flavonoids. Despite the fact that they are healthful, flavonoids and betacarotene quickly degrade if they come in contact with heat and light. For instance it was discovered that after 30 days storage at room temperature the acai fruit pulp's flavonoids lose up to 35% of their stability and 80% after four months.

Harvesting

Tahitian Noni International uses only fruit picked by trained and certified local harvesters in the Tahitian Islands. This ensures that they are picked at the correct time and the fruit's nutrients are preserved. 65% of the fruit is harvested from wild trees while the rest is picked from plantation style fruit orchards. Harvesting, washing and shipping raw fruit provides employment for thousands of families throughout the Tahitian Islands.

The picked fruit is inspected, sealed in plastic liners and placed in large drums for shipment from the small islands to the main processing plant in Mataiea, Tahiti. Quality control information is also recorded and is used to track the fruit from the harvester all the way to the final bottling process and its eventual sale to a consumer. In this manner Tahitian Noni International can ensure that it knows the exact origins of every bottle. This quality control makes their famous customer satisfaction guarantee possible.

Processing

In Mataiea, Tahiti, a specially built processing plant reduces the fruit to a puree and extracts its seeds. The small seeds are later used to manufacture the Tahitian Noni® Seed Oil.

The puree is pasteurized using FDA and Good Manufacturing Practices (GMP) approved processes and then packaged in large totes to be shipped by sea to the bottling plants in Utah USA, Fukuoka Japan and Shanghai China.

It is important to note that the American FDA requires that all unpasteurized juices must be labeled as such. Tahitian Noni International proprietary processes ensure both food safety and high quality standards are used throughout their manufacturing systems.

Shipping

The morinda citrifolia puree is shipped in sealed 320 gallon tote containers. Each container is tracked and retested for purity and safety when it arrives at the three bottling plants in the USA, Japan and China.

Testing

Tahitian Noni International owns the largest and only dedicated noni research facility in the world. “We know more about noni then anybody else.” says Kelly Olsen. This research faculty is a key part of their strategy to ensure that it maintains the very highest quality noni products.

Manufacturing

The noni puree is mixed with other components under the scrutiny of highly trained and qualified food processing technicians who ensure that the highest quality standards are followed each and every day. The Tahitian Noni® products are pasteurized a twice because of its passing through various pieces of mixing equipment. The juices are then bottled in their trade marked glass or aluminum bottles or carboard Quads and sealed with a consumer removable seal. Each bottle or Quad is labeled with codes to ensure that the company can trace the juice in the contianer all the way back to the harvesters in the Tahitian Islands should any questions arise regarding quality.

Tahitian Noni International products are all labeled per the national standards in the countries in which they are sold in. American, Canadian and EU Standards are very high and provide a high quality product even if the production line spans from Tahiti to Japan, China and the USA.

Tablets, Capsules and other Noni Products

Some of Tahitian Noni Interantional's competitors pick the noni fruit in Tahiti or Hawaii, dehydrate it and package it in tablets and capsules. While this masks the strong natural taste of the noni, little is known about the effects of dehydration on the noni’s properties. Tahitian Noni International has wisely decided to stick with the natural fruit, juice, seeds and leaves and processes them in a manner similar to the traditional methods. While this is more difficult and technologically challenging it has also proven to be more popular with consumers.

Benefits

Tahitian Noni International supplies the world with the amazing health benefits of the noni fruit in its purest form. The bioactive iridoids in the Noni ensure that retain their potency until consumed by our customers. These superior product is placed into the hands of consumers the world over guaranteeing complete customer satisfaction.

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