What is Noni?
 Tahitian
Noni Products made from the morinda citrifolia fruit, seeds and
leaves are becoming very popular. In 1996 when Tahitian Noni International (TNI)
introduced the first commercial noni juice product TAHITIAN NONI®
Juice, the juice quickly became known worldwide.
 Other companies offering juice, capsules, teas, shampoo and soap have
tried to break into the market and capitalize on TNI’s success. They have not succeeded
because TNI’s focus on quality and its guarantee of customer satisfaction have proved
more popular.
Consumers prefer the Tahitian Noni® brand products
because of their quality and consistency. In fact 90% of all
worldwide sales on noni products are the Tahitian Noni®
brand. Since 1996 TNI has sold over $3 billion US dollars worth of noni products.
Harvesting
TNI uses only fruit picked by trained and certified local harvesters in the Tahitian
Islands. This ensures that they are picked at the correct time and the fruits’ nutrients
are preserved. 65% of the fruit is harvested from wild trees while the rest is picked
from plantation style fruit orchards. Harvesting, washing and shipping raw fruit
provides employment for thousands of families throughout the Tahitian Islands making
TNI a major employer.
The picked fruit is inspected, sealed in plastic liners and placed in large drums
for shipment from the small islands to the main processing plant in Mataiea, Tahiti.
Quality control information is also recorded and is used to track the fruit from
the harvester all the way to the final bottling process and its eventual sale to
a consumer. In this manner TNI can ensure that it knows the exact origins of every
bottle. This quality control makes their famous customer satisfaction guarantee
possible.
Processing
In Mataiea, Tahiti, a specially built processing plant reduces the fruit to a puree
and extracts its seeds. The small seeds are later used to manufacture the
Tahitian Noni® Seed Oil.
The puree is pasteurized using FDA and Good Manufacturing Practices (GMP) approved
processes and then packaged in large totes to be shipped by sea to the bottling
plants in Utah USA, Fukuoka Japan and Shanghai China.
It is important to note that the American FDA requires that all unpasteurized juices
must be labeled as such. If you are drinking a noni juice not made by TNI check
to make sure it is pasteurized. TNI proprietary processes ensure both food safety
and high quality standards are used throughout their manufacturing systems.
Shipping
The morinda citrifolia puree is shipped in sealed 320 gallon tote containers. Each
container is tracked and retested for purity and safety when it arrives at the three
bottling plants in the USA, Japan and China.
Testing
TNI owns the largest and only dedicated noni research facility in the world. “We
know more about noni then anybody else.” says Kelly Olsen. This research faculty
is a key part of TNI’s strategy to ensure that it maintains the very highest quality
noni products.
Manufacturing
The noni puree is mixed with other components under the scrutiny of highly trained
and qualified food processing
 technicians who ensure that the highest quality standards are followed
each and every day. The TAHITIAN NONI Juice is pasteurized a second time because
of the new ingredients and its passing through various pieces of mixing equipment.
The juice is then bottled in their trade marked glass bottles and sealed with a
consumer removable seal much like wine bottles use. Each bottle is labeled with
codes to ensure that the company can trace the juice in the bottle all the way back
to the harvesters in the Tahitian Islands should any questions arise regarding quality.
TAHITIAN NONI Juice is 89% pure noni with added grape
and blueberry fruit juice concentrate. The grape and blueberry juices reduce the
strong taste of the noni and make it possible for consumers worldwide to enjoy the
benefits of the fruit. Raw noni is so extremely strong that most people can only
taste a small amount and then only to discover how strong its aroma is. The grapes
and blueberries flavor the taste and also add antioxidant qualities. Blueberries
have some of the highest levels of antioxidants ever discovered in fruit.
Tahitian Noni® Equine Essentials™ is manufactured from
the puree. All applicable feed safety standards are used in making these products
to ensure the highest quality standards, including pasteurization and bottle labeling
so like the Juice each jar can be traced back to the original harvester in Tahiti.
Other products such as teas, oils and preserves made from the puree, seeds and leaves
are also manufactured by TNI in their American, Japanese and Chinese plants using
the highest food safety standards and inspected to ensure that all national standards
are exceeded in any country in which the products are sold.
TNI products are all labeled per the national standards in the countries in which
they are sold in. American, Canadian and EU Standards are very high and provide
a high quality product even if the production line spans from Tahiti to Japan, China
and the USA.
Tablets, Capsules and other Noni Products
Some of TNI competitors pick the noni fruit in Tahiti or Hawaii, dehydrate it and
package it in tablets and capsules. While this masks the strong natural taste of
the noni, little is known about the effects of dehydration on the noni’s properties.
TNI has wisely decided to stick with the natural fruit, juice, seeds and leaves
and processes them in a manner similar to the traditional methods. While this is
more difficult and technologically challenging it has also proven to be more popular
with consumers.
Benefits
Tahitian Noni International supplies the world with
the amazing health benefits of the noni fruit in its purest form. TNI’s superior
product is placed into the hands of consumers the world over guaranteeing complete
customer satisfaction.
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