The word "superfruit" only came into common use in the early 2000s. The plant it most often gets applied to — Morinda citrifolia, better known as noni — has a documented tradition spanning well over 2,000 years across Polynesia and Southeast Asia. Every part of the plant was put to use: fruit, leaves, seeds, bark, and stems, with that knowledge passed from generation to generation. Today, Partner.Co sources its noni from wild trees and certified family farms on the islands of French Polynesia.
In scientific terms, a superfruit earns that label through antioxidant density well above what ordinary produce provides. Noni is among the most studied of these fruits. One hypothesis is that plants growing in high-UV tropical environments develop elevated antioxidant concentrations as a self-protective response to intense sunlight — and those same compounds are what make the fruit stand out nutritionally. Multiple published reviews have examined superfruits from this angle, and noni consistently appears among the most antioxidant-dense candidates examined. French Polynesia's remote island environment — low industrial pollution, rich volcanic soil, year-round sun — is considered a contributing factor in the high iridoid concentration found in noni grown there. The generations of traditional knowledge that preceded modern science provide a starting point researchers continue to investigate.
Both Tahitian Noni® ORIGINAL and MAX draw from that same supply of wild-harvested and farm-grown French Polynesian noni. ORIGINAL is the everyday antioxidant formula. MAX layers in Cornelian cherry and olive leaf for added support targeting AGEs. See ORIGINAL or see MAX pricing.
These statements have not been evaluated by the Food and Drug Administration.
Sources:
- "Superfruits in China: Bioactive phytochemicals and their potential health benefits — A Review" — pmc.ncbi.nlm.nih.gov/articles/PMC8645738